Tanvi Iyer

• Develop and execute marketing, outreach and audience engagement strategies to strengthen awareness, reach and participation.
• Develop research-led content and editorial material for the organisation's website, social media and digital communications.
• Conduct audience and contextual research to inform content, campaigns, outreach and communication strategy.
• Translate complex research and information into clear, engaging narratives for diverse public audiences.
• Contribute to campaign ideation, content planning and audience-focused communication initiatives.
• Support stakeholder outreach, partnerships and cross-functional initiatives across academic, cultural and public-facing networks.
• Develop outreach approaches for programmes, publications and events, aligning audience needs with organisational objectives.

• Supported faculty-led research examining UK Army personnel, workforce experiences and organisational systems, working across complex behavioural and institutional contexts.
• Conducted extensive qualitative and secondary research across academic literature, policy documents, institutional reports and organisational data.
• Synthesised large volumes of evidence into research briefs, analytical summaries, presentations and stakeholder-facing outputs.
• Contributed to qualitative analysis, interpretation and development of evidence-based insights for ongoing research projects.
• Supported research discussions, iterative drafting and project coordination across evolving research requirements.
• Worked across multiple stakeholders while maintaining accuracy, confidentiality and research integrity.

• Contributed to the development of the UK's first competency framework for Occupational and Business Psychologists, supporting job analysis, competency mapping and evidence-based research.
• Conducted qualitative and quantitative research through interviews, surveys, literature reviews and secondary research.
• Contributed to identifying and structuring core professional competencies through evidence synthesis and job analysis.
• Translated psychological and organisational research into structured frameworks, reports, presentations and actionable recommendations.
• Supported publication-oriented academic work through literature synthesis, analytical writing and editing.
• Collaborated with academic researchers and stakeholders across multiple project stages and evolving research priorities.

• Supported recruitment, employee engagement, internal communications and cross-functional projects within a fast-paced business environment.
• Conducted market and workforce research to support hiring, communication and organisational decision-making.
• Developed internal communication materials and audience-focused content for organisational initiatives.
• Coordinated with cross-functional teams and senior stakeholders across operational and communication requirements.

Behavioural Research · Organisational Behaviour · Research Methods · Psychometrics · Workforce Analytics · Organisational Development · Leadership

Psychology · Research Methodology · Statistics · Business Management · Organisational Behaviour · Communication

An independent research and writing portfolio exploring consumer behaviour, psychology, marketing, culture, identity, media and contemporary social issues.

Consumer Trust · AI & Brand Communication · Luxury & Cultural Branding · Social Influence · Aspirational Consumption · Consumer Identity · Audience Behaviour